get to know anchor text of a link and its 6 types

Ever heard of anchor link, anchor link is a text that defines or shortens and contains a link or URL that readers can click on. Still don't understand, below is an example of an anchor link

 

• <a href=”https://www.mmtips.my.id”>Home page MMtips</a>

Halaman Home MMtips

 

• Explanation

The above is a code that forms a link and the anchor text is the red text below the code which is a form of anchor text, in other words, it is a text that is easy to recognize and click on by the user.

 

Not only for users, anchor text is also important for website ranking which is used as one of the SEO elements that the Google search engine relies on to find out information about websites and posting pages where the anchor text is located.

 

In the early 2000s the use of anchor text was favored by Google because it was considered to be able to describe pages more precisely than page it self, so many bloggers manipulated this anchor text by adding a lot of info or keywords that were not related to the topic of the existing page. . So in 2012 remade the algorithm that indexes or reads the anchor text

• Various kinds of anchor text

Next are the various types of anchor text available, here I will give 6 examples, starting with the first one

 

1.Web brand

Web brand or branded is Anchor text in the form of a brand name or brand that leads to the website. This type of anchor text can be used as long as it does not refer to the website itself without a clear context.

 

• <a href=”https://www.mmtips.my.id”>Home - MMtips</a>

 

2.Exact-match

This type of anchor text is a repetition of the actual page title or url, for example

 

• <a href=”https://www.mmtips.my.id/2022/01/get-to-know-anchor-text-of-link-and-its-6-types.html”>get to know anchor text of a link and its 6 types</a>

 

As seen from the example above, the page title is the same as the anchor text.

 

3.Generik

Is an example of anchor text that invites users to click on the example, “Download”

 

• <a href=”https://www.mmtips.my.id/search/label/3D%20Design”>Download</a>

 

4.Partial-match

Unlike the exact-match type, this type only writes part or an outline of the existing URL

 

• <a href=”https://www.mmtips.my.id/2022/01/get-to-know-anchor-text-of-link-and-its-6-types.html”>what is anchor text of a link</a>

 

Like the example above, there is a difference between anchor text and url

 

5. Naked link

As it means, direct url, url and anchor text are the same but clickable.

• <a href=”https://www.mmtips.my.id/search”>https://www.mmtips.my.id/search</a>

 

 

6. Image

This anchor text is taken from the alt text of an image, if it doesn't exist then it's empty.

 

• <a href=”Image url”><img alt =”Anchor text”></a>

 

Well, here are the tips this time, anchor text is one of the SEO elements that you need to learn.

 

If you have any questions please ask below.